COLORS

RSF’s primary color is “RSF Red” and should be the dominant color represented in any designs or branded materials. The grays have equivalent weight. “Priority Blue” is to be used sparingly, however it is the first choice when it comes to CTAs and Links. (See UX Elements Section for further clarification).

In most cases, the colors should appear in full tone. The colors should not be darkened or displayed using transparency unless used in photographic treatments or illustrations (see subsequent sections for further clarification).

RSF Red

RGB: 206/38/43
HEX: #CE262B
CMYK: 13/98/96/3

Dark Grey

RGB: 38/38/38
HEX: #262626
CMYK: 71/65/64/69

Light Gray

RGB: 167/169/172
HEX: #A7A9AC
CMYK: 0/0/0/40

Priority Blue

RGB: 53/115/226
HEX: #3573E2
CMYK: 77/56/0/0

For functional applications such as the blog post infographics, illustrations, smartphone/computer apps, and icons the palette may be extended to include the following color ranges.

For the website, only the primary palette and the functional gray range may be used.

FUNCTIONAL REDS

RGB: 180/31/36
HEX: #B41F24

RGB: 154/25/28
HEX: 9A191C

RGB: 128/18/21
HEX: #801215

RGB: 102/12/13
HEX: #660C0D

FUNCTIONAL GRAYS

RGB: 231/231/231
HEX: #E7E7E7

RGB: 207/207/207
HEX: #cfcfcf

RGB: 183/183/183
HEX: B7B7B7

RGB: 159/159/159
HEX: #9F9F9F

RGB: 134/134/134
HEX: #868686

RGB: 110/110/110
HEX: #6E6E6E

RGB: 86/86/86
HEX: #565656

RGB: 62/62/62
HEX: #3E3E3E