The Red Stag Fulfillment personality and motto are: “Elevating Expectations by Pursuing Perfection.” The voice and tone of our communications are how we demonstrate that goal. We want readers, customers, and potential customers to have a clear idea of the services we provide and promises we make. Red Stag’s communications use a consistent voice and tone to reassure the reader that we’ll keep their business S.A.F.E.

Self-Assured, Approachable, Forthright, and Earnest.

Being Self-Assured in our communications tells our audience that we’re confident about delivering on our guarantees without overpromising or being full of ourselves. We know that we’re the best at what we do, which gives us the confidence to say “no” we’re not a good fit for a potential customer. Instead of bragging, we make a promise and live up to it.

Read our Fulfillment Guarantees to get a better understanding of how we express our pursuit of perfection.

Red Stag Fulfillment wants to be very conscious of how we speak with people because they often first find us when they’re frustrated by a fulfillment problem. By writing in an Approachable way, we’re inviting them to share that frustration and ask us their questions. Keeping language conversational and adding humor help, but don’t forget to ask them to engage directly. They should feel comfortable reading the next blog, clicking an email link, or picking up the phone to call. Treat your writing like a giant “Welcome” sign. This is critical for communications with existing customers. Be open to questions and concerns so we can avoid missing expectations and falling short. An approachable tone ensures that customers know they can always reach out to us, and you can see this tone in our Get Started page and 3PL questionnaire.

The Forthright aspect of tone and voice prioritizes an open, honest discussion without being rude or evasive. We value the time of our team and our readers. So, treat them with respect by being transparent about our service capabilities. The focus is to say what we mean and mean what we say.

You can best understand our straightforward approach in blogs that explain where we excel and where other fulfillment providers offer a better service for a particular customer.

What show tell the outside world about Red Stag Fulfillment is purposeful. The language we use should convey that we care about doing a good job for the sake of doing good work — pursuing perfection. Red Stag Fulfillment goes the extra mile for every person who engages, whether that’s helping them solve a last-minute crisis or making a specific recommendation of what other service or tool might best meet a need. Fulfillment worries can be significant, so treat our readers like they’re Earnest, too. That means no question is stupid and we avoid being overbearing or pushy. Elevate expectations by giving them your serious attention.

Visit the Results page to read our reviews and watch the case study videos. Listen to how seriously our customers take their fulfillment needs. Use your writing to show them we take their needs seriously, too.